A recent survey conducted by the Appraisal Institute of Canada (AIC) reaffirms the preference for independent, professional advice, over online and automated valuation models.
“Eighty-four percent of respondents chose appraisers as their preferred source for accurate home valuations,” the AIC says.
Canada Mortgage and Housing Corporation’s 2025 Mortgage Consumer Survey, conducted back in January, shows 70% of consumers contacted mortgage professionals about their options, up from 60% in 2024. Fifty-one percent of those shoppers got in touch with a mortgage broker.
Mortgage brokers were deemed to be the Most Valuable Person (MVP) in the home buying process by 24% of purchasers. Real estate agents were the MVPs for 30% of respondents.
Technology appears to be getting it greatest use at the beginning and the end of the home buying process. Up to 85% of shoppers used websites to compare mortgage rates or calculate payments. At the end, when all the questions have been answered and the concerns have been addressed, many home buyers are making greater use of remote signature services and apps to deal with “cumbersome” legal and real estate paperwork.
Published by First National Financial LP